B3B is a FITNESS BOUTIQUE exclusively for women that has a unique high-intensity method that combines 45 minutes of Bike, Box and Ballet in a magical environment supported by mindfulness and empowerment techniques. With the aim of positioning the brand among the cutting-edge methods at an international level, B3B not only commissions the second location to franchise expert Nayra Iglesias , but also commissions the third location in Spain. According to Nayra Iglesias, “on an aesthetic level we wanted to elevate the B3B experience by combining the industrial and feminine character of the original concept with sensory marketing strategies and innovative technological solutions.” The interior design of this “only girls” concept with huge windows, open spaces and an industrial character, seeks to transport the client to NYC, the city that also inspired the method. The new concept of B3B woman studio aims to make every woman enjoy a memorable experience based on positivity and vitality.