The tequila we make reflects our passionate soul, our love for the exceptional, made with heart and meant to be shared. We changed the face of tequila forever and we do it our way. We celebrate Nature, day after day, making our exceptional liquid out of the richness of the blue agaves. Anchored in the Jalisco land, our Hacienda is the heartbeat of our familia, finding the delicate balance between ancient inherited processes and bold creativity, mastering Nature’s magic. Inspired by our Aztec roots but embodying the energy of the modern Mexican soul, we are open to others, joyful and creative, sharing the magic of a simply perfect tequila able to bring people together, passionately masterful.
The story of two pioneer spirits in search of a good tequila to share, the beginning of a journey crafting the tequila of their hearts. Combining the preciousness of a Mexican inherited know-how and a pioneer vision of perfection, using only water, agave and yeast, natural elements masterfully combined, Patrón changed the face of tequila forever, faithful to its heart and unshakable integrity, crafting day after day a simply perfect tequila.
Passionate is who we are. Joyful, charismatic and determined, we follow our dreams and push the boundaries of what is possible to get somewhere meaningful. We elevate moments, we create memorable connections, we bring the spirit of celebration to the ultimate glamorous expression.
Luxury expressions inspired by the vibrant natural mexican world.
Inspired by the Jalisco Land, we connect to Nature through the the off-white of their hearts through depth and textures; Asserting the colors of our exceptional agaves, honoring use of light, we magnify its beautyn its sensorialty. Embracing the vivid articulation ouf our iconic green, owning the touch of gold as the ultimate expression of our liquid excellence. We make the bee a symbol of our devotion to nature.
Our glittering attitude is opened to others, expressing the rhythms of a modern vision of beauty. With a touch of gold, we express our energy, our joyful generosity. We are a symbol of success and dedication, a reward for those who wants passionately to be the best they can be.
A vibrant aesthetic brought by noble, qualitative natural materials, work of textures and the play of lights and refractions. When know how meet artistry, our soul shines in every details.
We want to embrace the modern craft and high end elegance of the off-white through a delicate variation of white textures and tones, bringing more warmth and depth.
Our iconic green is a point of differentiation from our competitors, a vibrant touch as a symbol of our generous nature. Luminous, the colour comes from the materials, a lively natural light carrying its energy.
Glamor expression of our leadership and excellence. A touch of perfection reasserting our luxury status. Luminous, always played in a modern way, it creates a radical contrast with the roughness of other materials, bringing a vibrant and luxurious atmosphere. The gold draws a parallel with the golden color of our aged tequilas.
The off-white expressed through textures and layers of warmth for depth and elegance. Hints of our lime green as a bold & vibrant statement of our devotion to nature’s beauty. The touch of gold boldly captures the glittering exclusivity.
The use of raw materials expresses the delicate balance between a strong naturalness and a vanguard vision of luxury.
From the cuts of the agaves, to the elementary organic shapes. Shape and form built from the natural rhythms of nature and the world of patrón.
The pattern inspired by the heart of the agave creates an ownable element for patron. Played in volume, its repetition brings rhythm, an energetic element amplified by the light.
Drawing inspiration from the arches of the hacienda to build the natural rythms of nature and the world of patrón.
The ornamental heritage is a symbol of our luxurious and generous tequila. Through the use of lights, it expresses richness and opulence. From delicate hints in the core range, to a bolder interpretation on the prestige ranges.
Luxurious, contemporary, colorful, connected to nature, eco-conscious. Patrón’s places are efortlessly blending into nature to gracefully support its beauty and luxurious elegance.
The use of lights reveals nature’s magic, its power and energetic beauty. We embrace the use of gold as a primary color to express our success and glamour personality, when a touch of color brings the vibrancy of the night to life.